What Is Marketing Automation?
♦ Marketing automation is a number of marketing apps (platform) and tools working together so that the marketing department can effectively reach their audience using multiple channels (social media). It also automates many repetitive tasks which allows the marketing department to be more efficient and effective while saving time. The marketing tools can manage the marketing campaigns. Businesses are using software solutions to give them digital marketing tools so they can implement their online marketing strategies. Their marketing efforts can lead to converting more leads to then ultimately close more deals.
What Is A Marketing Automation Platform?
♦ This is a group of marketing apps or software that can be used on their own or integrated together. Some of the more common apps are: email campaigns, surveys, social media management, online chat, online forms linked to CRM, and website metrics to understand web visits.
Marketing Automation Examples
ABC company wants to increase sales by sending customer who purchased from their e-commerce site other products that are related.
Email campaign sending related items to customer who purchased from their e-commerce site.
ABC company wants to send out emails with product info, sale items, or other announcements.
Email campaign to prospects/customers in CRM based on criteria.
ABC company wants to manage their social media to increase sales.
Manage your brands on social media then automate marketing activities to generate more leads and then convert them to customers.
ABC company wants to send direct mail to their best customers.
Direct mail campaign to prospects/customers in CRM based on specific criteria.
ABC company wants to know how their website is doing and improve customer experience.
Measure website metrics to understand your visitors' online behavior and give them a personalized website experience to boost conversions.
ABC company has a lot of manual marketing tasks that are very time consuming and is wonders if some of them can be automated.
Automate marketing activities across multiple channels to generate more leads, convert them into customers, and retain them longer.
|ABC company wants to survey their customers.||Research your audience with online surveys. As part of your website or in an email.|
Zoho Sales IQ - Online chat for customer support and business growth. Integrates with CRM.Zoho Campaigns - Email marketing software. Create responsive designs, customize messages, deliver emails to inboxes, trigger automated workflows, and connect with new customers.Zoho Social - Manage your brands on social media. Schedule unlimited posts, monitor what matters, and create custom reports to analyze your social media performance.Zoho Survey - Create your online surveys in minutes. Reach your audience on any device. View results in real time.Zoho Forms - Create forms, share them online, receive instant alerts and efficiently manage your data with integrated apps. Collect data, view, analyze, and optimize data.Zoho PageSense - Measure your key website metrics, understand your visitors' online behavior, and give them a personalized website experience to boost conversions.Zoho Backstage - Online event management software that empowers event organizers to plan and run conferences, meetups, and product launches with greater efficiency and impact. Measure your key website metrics, understand your visitors' online behavior, and give them a personalized website experience to boost conversions.Zoho MarketingHub - Marketing automation software that helps you successfully mange marketing activities across multiple channels. Generate more leads, convert them to customers, and retain them longer.
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